SEO, Search Engine Optimization, is an essential tool in digital marketing. It is crucial to understand the concept of digital marketing and its connection with SEO to understand the importance of SEO. Digital Marketing, as the name suggests, is a technique to market something using electronic devices and the internet. The search engines such as Google, Yahoo, and MSN Search are web-based tools that help users to locate information on World Wide Web. SEO or Search Engine Optimization is a method of technically improving the information on web pages so that users can find the appropriate web page.
SEO is a method to make the web page appealing to the end user. There are various metiers that one should consider to achieve this.
When a web page is search engine optimized, the chances of the website appearing on top of the search results is more. Thus, ranking higher on SERP and above the competitors.
There is a predefined process to achieve the above. The process involves various types of SEO.
Local SEO –
Local SEO is important when users are trying to find a business in their locality. For example, if a person is looking for a salon in his locality, he will search ‘salons near me’. This search will trigger the results where all the salons in his locality that are registered on Google local directory and maps will appear. Therefore, presence on local directories and Google maps is crucial for the business to appear on local search results.
On-page SEO –
On-page SEO is all about the content and keywords. The content and keywords revolve around the services or products that a business offer. The web page should carry appropriate information about the service or a product that can bring user engagement. The keywords, phrases, and content on the web page must be well-aligned with the user intent. Though On-page SEO is not the only technique that helps you rank high on search engines, it is one of the significant methods for your web page can appear on top of search results.
Off-page SEO –
Off-page SEO is nothing but link-building. That means businesses or other web pages on the internet mention (including the link of your website on their website) your web page. It shows that your website carries valuable and high-quality information. It also helps in building domain authority.
Technical SEO –
Just imagine you have the best content on the website, but you have very poor technical SEO. The search engines may not be able to identify the purpose of your website. Technical SEO is a method that tells search engines the purpose of your website, what topics it covers, what services or products you offer, etc., through tags written on the backend of the website.
The ultimate goal of SEO is to help your web page appear on top of the SERPs. Increasing visibility on SERPs help you build trust among your prospects, attract visitors and bring more business.